“Almost half a million fewer women tuned into the big three morning shows this season compared to last. And though that number may not be devastating to ABC, CBS, and NBC just yet, the 10 percent drop off is making networks and their advertisers (a good portion of whom have their revenues tied up in moms’ purse strings) nervous... [L]ikely the culprit is the same ratings disease that has infected all the network news programs—putting a bias spin on topics viewers aren’t terribly interested in anyway... Or maybe the more traditional-minded gals likely to be watching television on weekday mornings would like to hear from some public intellectuals who don’t consider the nuclear family a gross anachronism... Similarly, it could be that mothers are tired of being scared silly over every passing political fad the left has to trot out... Then again, perhaps, like climate change, the daybreak ratings dip could turn out to be a natural fluctuation that amounts to nothing.”

—Megan Basham