'Today' Tries Carbon-Belching Publicity Stunt for Global Warming Awareness
Lauer, Roker and Curry travel to extremes 'to find out what's going on with the world's climate.'
By Jeff Poor
Business & Media Institute
Even though NBC’s “Today” crew is fretting over the effects of climate change and the price of oil, exceeding $90 a barrel – that isn’t stopping them from traveling to the “ends of the earth” in the name of climate change. The trips will release nearly 25 tons of carbon into the atmosphere – more than three times what a typical American uses in a year.
“Well, the journey has begun,” co-host Matt Lauer said on the October 29 broadcast. “‘Today’ is going to the ends of the earth to report on the changing climate and examine the limits of human exploration in an unprecedented simultaneous broadcast from the top, the bottom and the middle of the world.”
These globe-trotting travels will leave a sizable carbon footprint for this one assignment.
Read more.
By Jeff Poor
Business & Media Institute
Even though NBC’s “Today” crew is fretting over the effects of climate change and the price of oil, exceeding $90 a barrel – that isn’t stopping them from traveling to the “ends of the earth” in the name of climate change. The trips will release nearly 25 tons of carbon into the atmosphere – more than three times what a typical American uses in a year.
“Well, the journey has begun,” co-host Matt Lauer said on the October 29 broadcast. “‘Today’ is going to the ends of the earth to report on the changing climate and examine the limits of human exploration in an unprecedented simultaneous broadcast from the top, the bottom and the middle of the world.”
These globe-trotting travels will leave a sizable carbon footprint for this one assignment.
Read more.
posted by HeavyHanded at
4:44 PM
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