Planned Parenthood's New Strategy
—Albert Mohler

"It is indeed a new look...a new branding, if you will." That's the explanation offered by Leslie Durgin, a senior vice president at Planned Parenthood of the Rocky Mountains. She was speaking of Planned Parenthood's new "upscale" approach to marketing abortions and other "services" to wealthier suburban women.

Planned Parenthood is setting up new offices known as "Express" which will offer services just short of abortions in upscale suburban settings such as shopping malls. One Planned Parenthood executive went so far as to say, "I like to think of it as the LensCrafters of family planning."

New leadership may try to brush up the organization's image, but the business remains abortion. Planned Parenthood may soon be coming to a mall near you, but no matter how much they want to burnish their image and go "upscale," their business remains death on demand. The Culture of Death creeps on--mile by mile, mall by mall.